How well do you understand your consumer’s feelings, values, and openness to trying new things when they’re making a drink selection? Do you know how to engage with your consumers along different points of their purchasing journey? In this session, we will look at the steps your potential customers take on their way to choosing a drink and how you can influence that decision through behavioral design. We will address how to create tailored content and strategies centered around market differentiation, trends, seasonality, and most importantly, consumer motivations. Join this session for a walk along the consumer journey to understand the experiences and needs of your target audience so you can optimize signature cocktails and grow your sales.