eCommerce solutions represent the first step in our shared journey of digital transformation. But the picture gets much clearer and robust as we create seamless connectivity between supplier, distributor, retailer, and consumer. When we do it right, we’ll create better decision-making capability at the ground level, enable better forecasting, foster more personalized approaches to customers and consumers, and improved sales and margins for everyone. It will require partnerships and joint projects between suppliers, distributors, customers, and critical 3rd party players. Join this discussion to understand the true power of this movement.