In our ever-changing world, the lines are becoming more blurred than ever. In this session, Troy will take you on a journey of the do’s and don’ts when launching your next big idea or brand. We will discuss the role of authenticity and what this actually means to distributors, retailers and customers. Are you “on trend”? What does this even mean and why is it relevant? Finally, you will hear about separating from the pack. What do you know about your competition and what will make you truly stand out?