Join the hosts of Southern Glazer’s Served Up Podcast, Julie Milroy and Bridget Albert, for a current and thoughtful conversation about empowering equity and driving change on the beverage shelves. This discussion will offer actionable resources, skills, and tips for emerging and diverse brands entering and excelling in the beverage industry. Hosts will be joined by April Alejandro, Vice President, National Accounts On & Off Premise and champion of Southern Glazer’s newly launched Incubator Academy, a virtual platform that provides diverse- and women-owned brands unprecedented free access to foundational business learning to increase their potential for commercial success. They will be joined by Anita Parikh, Co-founder of Tigo Tequila Soda and Paige Parker, Founder and CEO of Happenstance Distilling Co.