WSWA’s SipSource is a best-in-class product created to provide a holistic view of all 3 Tier channels to support productive fact-based discussions between supplier and distributor partners, and help drive GROWTH. SipSource is facilitated by the collaboration of multiple distributors to aggregate their data to provide that industry view - representing depletions for over 325,000 off- and on-premise accounts today. Come hear from industry veteran analysts Danny Brager and Dale Stratton, talk about:

• What this service is;
• How it can be used to assess the state of the industry;
• How it can be used to drive growth; and
• What are the latest wine and spirits trends – across both Off and On Premise channels and sub-channels.