Go Beyond the Glass at Access LIVE 2026

February 2 - 5, 2026 | Las Vegas, NV

Registration is now open! WSWA's Access LIVE is the beverage alcohol industry's leading event, bringing together wholesalers, suppliers, retailers, service providers, importers and exporters all under one roof.

Submit a Speaker Proposal

WSWA is now accepting speaking proposals for Access LIVE 2026 in Las Vegas, NV! The wine and spirits industry's premier event is looking for experts and thought leaders who can provide unique insights, strategies and trends with attendees from all three tiers of the beverage alcohol market.

Start a Proposal

Secure Your Exhibit Space Now

Exhibiting at Access LIVE offers unparalleled opportunities for businesses in the beverage industry. With a diverse range of exhibitors, including producers and suppliers, importers, exporters, and distributors of wine, spirits, beer, lifestyle brands and non-alcohol beverages as well as service providers to the alcohol industry, Access LIVE attracts key players from every sector of the market.

Why Exhibit

Enter Brand Battle

Are you a new and/or emerging brand with limited distribution? Do you want the opportunity to pitch your story and product to a panel of industry experts and gain exposure to an audience of industry viewers? Apply for Brand Battle now!

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Quick links:

View Schedule

View Floorplan

Exhibitor Pricing

Attendee Pricing

Submit a Speaker Proposal

Enter Brand Battle

Award Nominations

Sponsor Opportunities

What is Access LIVE?

WSWA’s premier industry event, formerly known as the WSWA Convention and Exposition, now brings all three tiers of the wine and spirits industry together under one roof, to better meet all stakeholders goals, bring attendees and exhibitors more value, and address key business challenges. After over 90 years, this event continues to be the place where business gets done and the industry comes together to collectively connect, innovate and grow. Join us in Las Vegas at Access LIVE 2026 to explore what’s new, learn about what is coming in the future, and reconnect with old friends. There is no other event in the industry that rallies so much expertise and networking as well as so many solutions and opportunities concentrated all under one roof!

2,500+

Attendees

400+

Exhibiting Opportunities

80%

U.S. Wine & Spirits Sold by Distributors in Attendance

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Where the Industry Goes

Access LIVE is where the American wine and spirits industry goes to get business done.

Attend

Discover new products and catch up with existing portfolio partners

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Exhibit

Display your product and/or services to industry attendees

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Sponsor

Raise your profile before, during, and after the show

Learn More

"WSWA's Access LIVE is the ultimate convergence point for our entire industry – bringing together Suppliers, Wholesalers, Retailers, and Industry Service Providers. This event offers an unparalleled opportunity to maximize your time efficiently, fostering engagement across all three tiers of our industry. It's a chance to partake in meaningful conversations about the wine and spirits business with WSWA professionals and industry peers."

Dina Opici, President of Opici Family Distributing and Immediate Past Chairwoman of WSWA

“We were thrilled to participate in the 2024 Brand Battle! The event provided us with fantastic exposure to new distributors and the opportunity to connect with other competitors and learn their brand stories. In the months following we have been able to expand our distribution footprint with wonderful partners. Brand Battle was a significant milestone in the NightOwl journey.”

Stephanie Jackson, Drink NightOwl

“I really love the new changes to Access LIVE! Getting time with wholesalers on the expo floor has always been a challenge. However, with the way they have combined the expo halls into one large space and centralized supplier suites, I feel exhibitors like us will see a huge difference in traffic flow to the expo hall.”

Corrie Olsen, CEO, Infuzion Solutions

Latest News

Wholesaler Expertise Takes Center Stage at Access LIVE 2026

“We can’t wait to welcome everyone to Las Vegas for Access LIVE 2026. Our team is excited to showcase outstanding programming that will inform, inspire and ignite new ideas across the industry. We’re incredibly honored to host not only veteran wholesalers and suppliers but also in emerging categories and brands who are shaping the future of beverage alcohol. This event delivers something for everyone, and we look forward to seeing old friends and new faces in Vegas!” — Francis Creighton, WSWA President & CEO

View Wholesaler Expertise Takes Center Stage at Access LIVE 2026

Southern Glazer’s Wine & Spirits Announces Second WineForward Event at WSWA Access LIVE

Southern Glazer’s Wine & Spirits (Southern Glazer’s) – the world’s preeminent distributor of beverage alcohol – today announced that it will host its second WineForward event in partnership with Wine & Spirits Wholesalers of America (WSWA) on Wednesday, February 4, from 9:00 to 11:30 a.m

View Southern Glazer’s Wine & Spirits Announces Second WineForward Event at WSWA Access LIVE

WSWA Announces Charles “Charlie” Merinoff as the 2026 Lifetime Leadership Award Recipient

“Charlie is the embodiment of visionary leadership and commitment to this industry. His role in shaping the modern wholesale landscape, combined with his unwavering support for WSWA’s mission and his philanthropic efforts, sets a standard for excellence that has inspired generations of leaders across the beverage alcohol business.” — Francis Creighton, WSWA President & CEO

View WSWA Announces Charles “Charlie” Merinoff as the 2026 Lifetime Leadership Award Recipient

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