About Access LIVE

Access LIVE — formerly the WSWA Annual Convention & Exposition — is the premier event for the wine and spirits industry, designed for access, discovery, and business growth. For two and a half dynamic days, all three tiers of the industry come together to spark meaningful conversations, connect with top decision-makers and peers, explore emerging trends, and discover innovative products and services. From curated networking opportunities to impactful educational sessions, Access LIVE is where business gets done — all under one roof.

Can't Miss Benefits of Attending Access LIVE

A Front Seat for What's Next

Access LIVE is where the future of the wine and spirits industry comes to life. From buzzworthy new-to-market products to cutting-edge innovations shaping how business gets done, the show floor is packed with what’s hot and what’s next. Whether you’re looking to discover rising brands, catch the latest consumer trends, or gain insight from industry leaders, Access LIVE is your front-row seat to the trends that will define tomorrow.

Smart Event Format

Access LIVE is two and a half days of concise and impactful events and sessions allowing you to connect with the entire industry – there is no longer a three-night mandatory stay!

No more walking to suites on sleeping floor rooms! Access LIVE is located in ONE central, convenient meeting area with HQ Suites and Main Street Suites. All meeting locations will be known in advance. View the 2025 Interactive Floorplan.

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Can't-Miss Educational Programming

Educational opportunities are endless at Access LIVE, with programming on the Main and LIVE Stages. From panels and fireside chats to TED-style talks, you’ll hear directly from industry leaders on the hottest topics in wine and spirits. Gain fresh insights, spark new ideas, and walk away with strategies you can put into action.

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Receptions Every Evening

At Access LIVE, the receptions aren’t just social hours—they’re where connections happen. From exclusive invite-only gatherings to our high-energy signature receptions, every event is designed to bring together leaders from all three tiers of the industry. Whether you’re building relationships with distributors, meeting producers, or sharing insights with fellow innovators, receptions are the perfect place to turn introductions into opportunities and conversations into lasting partnerships.

Activations that Benefit You

Access LIVE goes beyond the show floor with interactive zones designed to deliver real value. From content creation to community building, every activation is built to help you grow your brand and expand your network.

The Hub features a digital content lab, a brand building bar, and mixology workshops for brands to curate content, design cocktails and walk away with tangible assets and industry advice.

HQ Connect is a flexible networking area located inside of Access HQ (exhibit hall). Don’t miss activations for our Best in Show Tasting, Access LIVE First-Timer’s, Women Leaders, NextGen Leaders, new members and more!

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Recognizing Industry Excellence

Access LIVE is also a stage for celebrating excellence across all three tiers of the industry. Each year, we honor the people and brands making the biggest impact with prestigious awards, including the Lifetime Leadership Award, the Ray Herrmann H.E.R.O. Award, and the Hot, New, Now! Award.

These recognitions shine a spotlight on trailblazers, innovators, and leaders whose vision and dedication continue to shape the future of wine and spirits. Don’t miss the chance to be inspired by their stories—and celebrate the best of the best with your peers.

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Who Should Attend Access LIVE?

Distributors attend Access LIVE to meet with existing portfolio partners and search for exciting new products and services. No other event in the U.S. has a higher concentration of wholesalers than Access LIVE. Gain insights from distributors as they share their unique expertise in the Hub and on the LIVE Stage.

Suppliers may attend or exhibit at Access LIVE. Showcase and pour your product for distributors, media, retailers and more! Sponsor events to enhance your exposure to all attendees!

Not ready to exhibit, but want to attend? Access LIVE is the perfect place to gain insights from educational sessions, engage with solutions providers that can take your business to the next level, and network with the industry’s finest.

Retailers, both on- and off-premise, are invited to attend WSWA’s Access LIVE free. There are so many benefits from attending this industry-wide show, you will not want to miss out! Benefits to retailers include:

Learn about industry trends and what to expect in the future!
Find hot, new products not currently sold in your market
Sample Best in Show, award-winning products
Experience networking opportunities galore with industry influencers and decision makers
Join in on impactful discussions involving all 3 tiers!

Does your company bring innovative solutions to the wine and spirits industry from technology to material enhancements to logistics? Access LIVE provides companies like yours, connection points into the wine and spirits industry. Exhibit or attend to make valuable connections and gain new leads.

Experience the most influential wine and spirits event in the U.S., where industry leaders and rising stars come together to explore the future of the beverage alcohol business. Report on industry hot topics, interview heavy hitters, and gain unparalleled access to tomorrow’s trends.