About Access LIVE

Formerly known as the WSWA Annual Convention & Exposition, Access LIVE is the premier wine and spirits industry event for access and discovery.

About Access LIVE

What's New & Different?

Access LIVE will be two and a half days of concise and impactful event to connect with the entire industry – there is no longer a three-night mandatory stay! 

No more walking to suites on sleeping floor rooms! Access LIVE will have ONE central, convenient meeting area with HQ Suites and Main Street Suites. All meeting locations will be known in advance.

All new interactive zones, including the HUB, HQ Connect, and pop-up amusement areas built for brand activation and engagement.

The new Hub will feature a digital content lab, a brand building bar, and mixology workshop for brand to curate content, design cocktails and walk away with tangible assets and industry advice.

Educational opportunities will take place on the Main and LIVE Stage, with speakers, panels, and TED-style talks about hot topics in the wine and spirits industry.

Take advantage of Florida’s April weather with Access LIVE health and wellness activities, including a 5k run, yoga by the pool, HIIT workouts, healthier food options and relaxation stations!

Access LIVE is going green! There will be no registration bags, more digital signage, hydration stations with reusable water bottles, and more!

New awards will be presented, including the Ray Herrmann H.E.R.O Award, the Hot! New! Now! Supplier Award, the Wholesaler Rising Stars Award, and the Retailer Sustainability Award.


Who Should Attend?


  • Wholesalers

  • Retailers

  • Suppliers

  • Industry Service & Solutions Providers

  • Industry Partners

  • Media



Access LIVE by the Numbers

Access LIVE offers the HIGHEST concentration of American distributor decision-makers of any industry event.

Nearly 25% of attendees are distributors.

67% of distributor attendees are Vice President or C-Suite level executives.

Access LIVE attendees distribute more than 80% of all wine and spirits sold at wholesale in the United States.

All 50 states and DC are represented at Access LIVE.

The U.S. wine & spirits wholesale market is worth over $69 billion.

With more than 400+ exhibiting spaces available, Access LIVE will bring together hundreds of established and up-and-coming brands and thousands of unique products.

2,500+ attendees.

Since 1943, WSWA has hosted the premier event for the American wine and spirits industry.