2023 Access LIVE Schedule

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Registered attendees can log into the Access LIVE Registration Portal to create, customize and modify their schedules. Use this tool to arrange matched meetings, bookmark educational programming, and block time for can’t miss sessions and events.

Schedule

Saturday, April 1, 2023

  • Wine & Spirits Tasting Competitions arrow
    April 1 9:00 AM - 5:00 PM Desoto Ballroom

    This competition rewards excellence in taste and provides opportunities for new and existing brands to earn recognition that will boost their profile during the show and lend credibility to their products for years to come. New this year– the competition will be completed before the show begins so brands can have bragging rights throughout their entire Access LIVE journey!

    SPONSORED BY: The Tasting Panel Magazine & The Somm Journal

Sunday, April 2, 2023

  • Registration Open arrow
    April 2 8:00 AM - 6:00 PM Florida Exhibition Hall Pre-Function
  • Exhibit & Suite Move-In arrow
    April 2 8:00 AM - 6:00 PM
  • Wine & Spirits Tasting Competitions: Best in Show Sweepstakes arrow
    April 2 9:00 AM - 12:00 PM Desoto Ballroom

    This competition rewards excellence in taste and provides opportunities for new and existing brands to earn recognition that will boost their profile during the show and lend credibility to their products for years to come. New this year– the competition will be completed before the show begins so brands can have bragging rights throughout their entire Access LIVE journey!

    SPONSORED BY: The Tasting Panel Magazine & The Somm Journal

  • Media & Brand Battle Contenders’ Reception arrow
    April 2 3:00 PM - 4:00 PM Citrus Ballroom

    Sip some of the most innovative craft products to hit the market as we toast current and former Brand Battle contenders! This reception will give industry media and influencers unfettered access to the most buzzed about brands, stories and attendees at Access LIVE. 2023 Brand Battle Contenders’ product will be poured at this invite-only reception open to attending media, influencers, 2023 Brand Battle Contenders, the WSWA Board of Directors and past Brand Battle contenders and winners.

  • Opening General Session arrow
    April 2 4:15 PM - 5:00 PM Main Stage - Osceola Ballroom

    Join us as we kick off Access LIVE with a State of the Industry Keynote by Board Chairman Tom Cole, introduction and welcome from new WSWA President and CEO, and presentation of the Lifetime Leadership Award.

  • Celebrate LIVE arrow
    April 2 5:30 PM - 7:30 PM Emerald Plaza Atrium

    A lively welcome back and celebration of the industry! Network with new and existing contacts as the industry toasts the launch of Access LIVE and the recipient of the WSWA Lifetime Leadership Award. Formerly known as our “Opening Night Reception."

Monday, April 3, 2023

  • Main Stage Business Session & Continental Breakfast arrow
    April 3 8:00 AM - 9:00 AM Main Stage - Osceola Ballroom

    Join us for a morning keynote session, continental breakfast, and presentation of the new Ray Hermann HERO Award. Sponsored by Breakthru Beverage Group, the HERO Award recognizes an industry professional (from any tier) that exemplifies Humanity, Ethics, Respect, and is One-of-a-Kind

  • Access HQ & Suites Open arrow
    April 3 9:00 AM - 4:00 PM Access HQ Florida Exhibition Hall

    The center of all Access LIVE action! Formerly split across two exhibit halls, HQ will bring all the action into one space—housing the highest concentration of exhibits in addition to The Hub, LIVE Stage, Innovation Pavilion, matched meetings, HQ Connect and more.

    Hub Activities Open Access HQ Florida Exhibition Hall

    A one-stop-shop for brand innovation and development! Located in Access HQ, the Hub will offer a variety of solutions for exhibiting brands:

    • Content Lab: Work with our team of photographers and videographers to develop high quality marketing assets for your social media feeds and more!
    • Mixology Workshop: View and participate in trend-demo’s and signature cocktail development with best-in-class mixologists to improve your on-premise strategy.
    • Brand Building Bar: Book a one-on-one session with an Access Wholesale Advisor to tackle one of your most pressing business challenges. Get feedback on your brand and go-to-market strategy!
    • Hub Lounge: Connect with attending media and influencers as they seek out the most buzz-worthy products at Access LIVE.

    LIVE Stage “TED”-Style Sessions Access HQ Florida Exhibition Hall

    Multiple “TED” style presentations both Monday and Tuesday with educational, motivational, and inspirational speakers from inside and outside of the industry.

    Matched Meetings Access HQ Florida Exhibition Hall and Main Street Suites

    NEW THIS YEAR! All registered suppliers have the opportunity to be matched with wholesalers during select times on Monday and Tuesday of Access LIVE. Based on answers provided to questions that both suppliers and attendees will complete during the registration process, all will have the opportunity to connect with potential new business partners

  • M. Shanken Communications’ Hot Brand Award arrow
    April 3 TBD TBD

    The Impact Hot Brand Awards recognize the fastest growing wine and spirits brands in the U.S. market. The annual award, which began in 1987, is coveted by brand marketers, who receive their award before an audience of peers at the awards reception held each year during WSWA’s Access LIVE.

  • Brand Battle Championship arrow
    April 3 4:00 PM - 5:30 PM Main Stage -Osceola Ballroom

    Our version of Shark Tank. Brand Battle is the only event of its kind where craft, start-up, and small production brands will have the opportunity to get in front of distributors across the country to show off their product and receive constructive feedback and influential exposure. The 2023 Battle will be a tournament with 8 virtual category competitions that culminate in a championship at Access LIVE.

  • TASTE arrow
    April 3 5:30 PM - 7:30 PM Sun Ballroom

    Our signature grand tasting reception! Join the industry for a fun filled evening of sampling new products available to the market. Also connect with the 8 Brand Battle Contenders and congratulated the Champion, who will have presented their products just prior to TASTE in the Brand Battle Championship. Formerly known as “Taste of the Industry.”

Tuesday, April 4, 2023

  • Access HQ & Suites Open arrow
    April 4 9:00 AM - 12:00 PM

    The center of all Access LIVE action! Formerly split across two exhibit halls, HQ will bring all the action into one space—housing the highest concentration of exhibits in addition to The Hub, LIVE Stage, Innovation Pavilion, matched meetings, HQ Connect and more.

    Hub Activities Open Access HQ Florida Exhibition Hall

    A one-stop-shop for brand innovation and development! Located in Access HQ, the Hub will offer a variety of solutions for exhibiting brands:

    • Content Lab: Work with our team of photographers and videographers to develop high quality marketing assets for your social media feeds and more!
    • Mixology Workshop: View and participate in trend-demo’s and signature cocktail development with best-in-class mixologists to improve your on-premise strategy.
    • Brand Building Bar: Book a one-on-one session with an Access Wholesale Advisor to tackle one of your most pressing business challenges. Get feedback on your brand and go-to-market strategy!
    • Hub Lounge: Connect with attending media and influencers as they seek out the most buzz-worthy products at Access LIVE.

    LIVE Stage “TED”-Style Sessions Access HQ Florida Exhibition Hall

    Multiple “TED” style presentations both Monday and Tuesday with educational, motivational, and inspirational speakers from inside and outside of the industry.

    Matched Meetings Access HQ Florida Exhibition Hall and Main Street Suites

    NEW THIS YEAR! All registered suppliers have the opportunity to be matched with wholesalers during select times on Monday and Tuesday of Access LIVE. Based on answers provided to questions that both suppliers and attendees will complete during the registration process, all will have the opportunity to connect with potential new business partners

  • Roundtable Networking Lunches arrow
    April 4 12:00 PM - 1:00 PM Locations TBD

    Three different networking lunches will be held covering varying topics:

    1. Wholesaler Discussions(Closed session for wholesaler attendees)
    2. Craft and Emerging Brand Discussions
    3. Diversity Equity & Inclusion Discussions
  • Access HQ & Suites Open arrow
    April 4 1:00 PM- 4:00 PM

    The center of all Access LIVE action! Formerly split across two exhibit halls, HQ will bring all the action into one space—housing the highest concentration of exhibits in addition to The Hub, LIVE Stage, Innovation Pavilion, matched meetings, HQ Connect and more.

  • WSWA 40 Under 40 Award arrow
    April 4 4:30 PM - 5:00 PM Mangrove Lawn & Coquina Lawn

    New this year! WSWA will honor 40 accomplished and emerging leaders in the distribution tier who are under the age of 40, who demonstrate high potential for continued success in leadership roles and exhibit a strong passion for – and commitment to – the wholesale tier of the U.S. alcohol industry.

  • Ovation LIVE Wholesaler & Media Preview arrow
    April 4 5:00 PM - 5:45 PM Mangrove Lawn & Coquina Lawn
  • Ovation LIVE arrow
    April 4 5:45 PM - 8:00 PM Mangrove Lawn & Coquina Lawn

    The final event of Access LIVE will be a celebration for all! This new reception will salute the wholesaler tier’s brightest – 40 Under 40 as well as celebrate all of the award winners from the 2023 Access LIVE! Join us for a huge party on the outdoor lawn filled with music and entertainment and celebrate all the connections and deals made during Access LIVE

Wednesday, April 5, 2023