Non-Member Wholesaler Distributors at WSWA's Access LIVE

All beverage alcohol wholesalers are invited to attend WSWA;s Access LIVE 2027! Attendees will have the chance to connect with brands, solution and service providers, industry leaders and influencers, other wholesalers, and retailers of all sizes, under one roof, February 1-4, 2027, at the Gaylord Texan in Dallas.

There are three separate price points for non-member wholesalers. Prices vary depending on whether you are a returning non-member wholesaler and whether your annual sales volume is greater than or less than $400 million.

Qualified first-time non-member distributors may register at a special reduced rate.

For any inquiries or clarifications on this special registration offer, or other questions about membership opportunities, please feel free to reach out to Bob Wiggans at bob.wiggans@wswa.org or call 410-991-8814. 

Celebrate LIVE
Wholesaler Panel

Maximize Your Opportunity

Benefits for Non-member wholesalers attending Access LIVE:

  • Concierge-style on-site registration service
  •  Exclusive reception with WSWA wholesaler members
  • Access to the Member Services Lounge
  • Targeted LIVE Stage and Main Stage education sessions
  • On-site Access LIVE app tips and resources

How to register:

  • Registration rates for non-member wholesalers start at $2,900 per person (first night's hotel room included and before any qualified discounts)
  • Please contact Bob Wiggans to determine eligibility for promotional pricing

 

Access LIVE Main Stage

Benefits of WSWA's Access LIVE

 

  • Two and a half days of concise, impactful programming
  • One centralized meeting area with exhibits, HQ Suites and Main Street Suites
  • Interactive activations including The Hub, HQ Connect and pop-up experiences
  • Digital Content Lab, Brand Building Bar and Mixology Workshops
  • Main Stage and LIVE Stage educational programming
  • Industry awards presentations
  • Expanded breakfast and lunch offerings

 

Access HQ Activity
Ovation LIVE Crowd