Retailers at Access LIVE
Discover what’s next for beverage alcohol at WSWA’s Access LIVE. Retailers and accounts are invited to join top brands, wholesalers and industry leaders for four days of connections, product discovery, education and networking – all at no cost to register.
Join us February 1-4, 2027 at The Gaylord Resort & Convention Center in Dallas, TX.
Attend for one or more days FREE of cost!
Retailer Benefits at Access LIVE
- Connect: Meet with brands, wholesalers, vendors and retailers from across the country.
- Discover: Get early access to new products, emerging brands and category innovations.
- Taste: Sample Best-in-Show wine and spirits and meet the makers.
- Learn: Explore trends, disruptors and opportunities shaping the future of beverage alcohol.
- Partner: Build relationships with suppliers, wholesalers and solution providers who can help grow your business.
- Experience: Meet celebrity-backed brands and discover products coming to your market.
Access LIVE Content and Education:
Come and learn practical insights, fresh ideas and real-time perspectives from across the beverage alcohol industry. From Main Stage conversations to fast-moving LIVE Stage sessions and interactive Hub activations, Access LIVE delivers the insights retailers need to stay ahead.
- Hear: Big-picture industry trends and conversations on Main Stage.
- Learn: Fast, focused LIVE Stage sessions with practical takeaways in quick 20-minutes.
- Explore: The Hub activations spotlighting products, trends, tools and new ideas.
- Create: Content experiences throughout the show built to help brands and partners capture fresh, shareable moments.
- Discover: Dive into on- and off-premise insights, consumer shifts, THC beverages, menu strategy, craft cocktails, technology, AI and what’s next in beverage alcohol.
If you have an idea for content that YOU feel would be beneficial to the industry, submit a session proposal today!
Can’t Miss Interactive Mixology Workshops and Hub Experiences:
Step into The Hub for trends, tastings and creative activations together in one high-energy space.
- Mix: Explore current cocktail trends and hands-on drink creations.
- Build: Learn how to craft menus that stand out and drive consumer interest.
- Understand: Learn what today’s consumers want next.
- Promote: Find fresh ways to grow build brand visibility and market momentum.
- Grow: Connect with audiences, partners and ideas that can help expand your reach.
- Create: Capture professional photo and video content onsite.
