Retailers at Access LIVE
WSWA is inviting on- and off-premise retailers/accounts to register to attend the show at no cost! Once again, retailer attendees will have the chance to connect with brands and wholesalers, under one roof, February 2-5, 2026 at Caesar's Forum in Las Vegas, NV. Attend for the day or for the full event, the cost for retailers remains the same – FREE!
What Value Does Access LIVE Bring Retailers?
- Engage with current and prospective business partners from all industry tiers!
- Meet with other retailers (on- and off-premise) from around the country and discuss trends they are seeing and challenges they are facing.
- Discover product innovations and trends, as well as new technologies presented by the exhibitors at Access LIVE.
- Connect with wine and spirits suppliers and industry vendors (e.g. technology providers, shelving and display manufacturers, POS companies, etc.).
- Engage in three-tier conversations with both suppliers and wholesalers all under one roof, at one convenient venue. Bring your retailer voice to the table!
- Taste the Best-in-Show wine and spirits products and meet the producers.
- Participate in numerous networking opportunities and connecting you with potential partners.
- Learn about industry disruptors, trends, and future opportunities that will impact your business and the industry business overall!
- Meet celebrities and learn about new brands heading to your market.
Access LIVE Content and Education:
All attendees have access to sessions on our Main Stage, general sessions; our LIVE Stage, 20-minute, high impact, future focused, innovative education; at our Hub, where we have the show’s version of a mixology test kitchen and so much more; as well as content producing activations throughout the show. Join sessions to hear topics on:
- Overall industry trends;
- Discussions focused on trends in on-premise sales and trends in off-premise sales;
- Cannabis and hemp derived beverages and what the future holds;
- Menu creation and craft cocktail importance;
- Technology and Artificial Intelligence and the beverage space;
- And so much more!
If you have an idea for content that YOU feel would be beneficial to the industry, submit a session proposal today!
Can’t Miss Interactive Mixology Workshops and More:
Join the conversation and activations taking place in the Hub (the center of the exhibit hall) where industry leading mixologists, wholesalers and influencers will talk about:
- Current cocktail trends;
- Crafting unique menus;
- Creating delicious cocktails;
- Understanding consumer trends;
- Promoting your brand and growing your audience;
- And so much more!
In addition to great content and discussions, hangout in the Hub engage directly with brands as they have the opportunity to create high-quality videos and photos for their own websites and social media pages with our professional photographers and videographers.
