Registration & Pricing

Below is the list of prices to attend based on registration type, date on which you register, and whether or not you stay at our host hotel. Questions? Email registrations@wswa.org.

Layered Stickers

Wholesalers

WSWA Member Wholesalers

2026 Member Wholesaler Rates

EARLYBIRD 
(rec'd by 10/10/25)

GENERAL 
(10/11/25 - 1/5/26)

LATE 
(1/6/2026 - beyond)

Wholesaler Member

$1,525

$1,675

$1,950

*Please note, registration fees are contingent upon staying at the onsite hotel. Attendees that stay offsite are subject to a $425 penalty. Spouse registration rates are available upon request. 

A comprehensive guide to the member benefits and resources available to serve American family-owned wine and spirits wholesalers. View WSWA's Membership Handbook here!

Non-Member Wholesalers

First time your wholesaler company is attending our show? Special rates may be available! Contact Bob Wiggans at bob@wswa.org for more details. Click here for more info!

2026 Non-Member Wholesaler Rates

EARLYBIRD 
(rec'd by 10/10/25)

GENERAL 
(10/11/25 - 1/5/26)

LATE 
(1/6/26 - beyond)

Small Non-Member Wholesaler 
(under $300 million in annual sales volume)

$2,500

$2,800

$2,925

Large Non-Member Wholesaler 
($300 million or greater in annual sales volume)

$4,800

$5,500

$5,225

*Please note, registration fees are contingent upon staying at the onsite hotel. Attendees that stay offsite are subject to a $425 penalty. Spouse registration rates are available upon request. 

Whether your business operates in one county or a number of states, you - the wholesaler - serve as the critical link between suppliers and retailers. Wine & Spirits Wholesalers of America (WSWA) serves as your link to the industry and what happens in Washington, D.C. and in your state. View benefits of WSWA Wholesaler Membership here.

A comprehensive guide to the member benefits and resources available to serve American family-owned wine and spirits wholesalers. View WSWA's Membership Handbook here!

Suppliers & Exhibitors

Associate Members

2026 Associate Member Rates

EARLYBIRD 
(rec'd by 10/10/25)

GENERAL 
(10/11/25 - 1/5/26)

LATE 
(1/6/26-beyond)

Associate Member

$1,525

$1,675

$1,950

*Please note, registration fees are contingent upon staying at the onsite hotel. Attendees that stay offsite are subject to a $425 penalty. Spouse registration rates are available upon request. 

Confirm your associate membership is up-to-date! Click here for a current list of WSWA Associate Member companies.

Non-Member Suppliers

2026 Non-Member Supplier Rates

EARLYBIRD 
(rec'd by 10/10/25)

GENERAL 
(10/11/25 - 1/5/26)

LATE 
(1/6/25-beyond)

Non-Member Supplier 

$1,950

$2,100

$2,375

*Please note, registration fees are contingent upon staying at the onsite hotel. Attendees that stay offsite are subject to a $425 penalty. Spouse registration rates are available upon request. 

Retailers

2026 Retailer Rates

EARLYBIRD 
(rec'd by 10/10/25)

GENERAL 
(10/11/25 - 1/5/26)

LATE 
(1/6/26-beyond)

Retailer Promotional Rate

Complimentary

Complimentary

Complimentary

*Please note, registration fees are contingent upon staying at the onsite hotel. Attendees that stay offsite are subject to a $425 penalty. Spouse registration rates are available upon request. 

Benefits to retailers include: 

  • Learn about industry trends and what to expect in the future!
  • Find hot, new products not currently sold in your market
  • Sample Best in Show, award winning products
  • Experience networking opportunities galore with industry influencers and decision makers
  • Join in on impactful discussions involving all 3 tiers! 

To learn more about the benefits of attending, please contact Lisa Koenig at Lisa.Koenig@wswa.org

Other

Advertising Media

2026 Advertising Media Rates

EARLYBIRD 
(rec'd by 10/10/25)

GENERAL 
(10/11/25 - 1/5/26)

LATE 
(1/6/26 - beyond)

Advertising Media

$1,650

$1,850

$2,075

*Please note, registration fees are contingent upon staying at the onsite hotel. Attendees that stay offsite are subject to a $425 penalty. Spouse registration rates are available upon request. 

Qualified industry media may be able to attend at no cost. Click here to learn more or contact Michael Bilello at Michael.Bilello@wswa.org.

Advisory Council

2026 Advisory Council Rates

EARLYBIRD 
(rec'd by 10/10/25)

GENERAL 
(10/11/25 - 1/5/26)

LATE 
(1/6/26 - beyond)

Advisory Council

$1,350

$1,500

$1,775

Additional Exhibitor & Suite Holder Badge Pricing

Additional Passes for Exhibitor

2026 Additional Exhibit Booth Pass Rates 
(beyond the complimentary passes)

EARLYBIRD 
(rec'd by 10/10/25)

GENERAL 
(10/11/25 - 1/5/26)

LATE 
(1/6/26 - beyond)

WSWA Associate Members

$650

$725

$800

Non-Members

$800

$900

$1,000

*Please note, registration fees are contingent upon staying at the onsite hotel. Attendees that stay offsite are subject to a $425 penalty. Spouse registration rates are available upon request. 

Additional Passes for Suite Holders

2026 Additional Main Street Suite Pass Rates 
(beyond the complimentary passes)

EARLYBIRD 
(rec'd by 10/10/25)

GENERAL 
(10/11/25 - 1/5/26)

LATE 
(1/6/26 - beyond)

WSWA Associate Members

$850

$925

$1,000

Non-Members

$1,000

$1,100

$1,200

*Please note, registration fees are contingent upon staying at the onsite hotel. Attendees that stay offsite are subject to a $425 penalty. Spouse registration rates are available upon request. 

If you are interested in registering a spouse or guest, please contact registrations@wswa.org.