Registration & Pricing
Below is the list of prices to attend based on registration type, date on which you register, and whether or not you stay at our host hotel. Questions? Email registrations@wswa.org.
Wholesalers
WSWA Member Wholesalers
2026 Member Wholesaler Rates | EARLYBIRD | GENERAL | LATE |
Wholesaler Member | $1,525 | $1,675 | $1,950 |
*Please note, registration fees are contingent upon staying at the onsite hotel. Attendees that stay offsite are subject to a $425 penalty. Spouse registration rates are available upon request.
A comprehensive guide to the member benefits and resources available to serve American family-owned wine and spirits wholesalers. View WSWA's Membership Handbook here!
Non-Member Wholesalers
First time your wholesaler company is attending our show? Special rates may be available! Contact Bob Wiggans at bob@wswa.org for more details. Click here for more info!
2026 Non-Member Wholesaler Rates | EARLYBIRD | GENERAL | LATE |
Small Non-Member Wholesaler | $2,500 | $2,800 | $2,925 |
Large Non-Member Wholesaler | $4,800 | $5,500 | $5,225 |
*Please note, registration fees are contingent upon staying at the onsite hotel. Attendees that stay offsite are subject to a $425 penalty. Spouse registration rates are available upon request.
Whether your business operates in one county or a number of states, you - the wholesaler - serve as the critical link between suppliers and retailers. Wine & Spirits Wholesalers of America (WSWA) serves as your link to the industry and what happens in Washington, D.C. and in your state. View benefits of WSWA Wholesaler Membership here.
A comprehensive guide to the member benefits and resources available to serve American family-owned wine and spirits wholesalers. View WSWA's Membership Handbook here!
Click here for the 2025 WSWA Dues Calculator (Excel File Download).
Suppliers & Exhibitors
Associate Members
2026 Associate Member Rates | EARLYBIRD | GENERAL | LATE |
Associate Member | $1,525 | $1,675 | $1,950 |
*Please note, registration fees are contingent upon staying at the onsite hotel. Attendees that stay offsite are subject to a $425 penalty. Spouse registration rates are available upon request.
Confirm your associate membership is up-to-date! Click here for a current list of WSWA Associate Member companies.
Non-Member Suppliers
2026 Non-Member Supplier Rates | EARLYBIRD | GENERAL | LATE |
Non-Member Supplier | $1,950 | $2,100 | $2,375 |
*Please note, registration fees are contingent upon staying at the onsite hotel. Attendees that stay offsite are subject to a $425 penalty. Spouse registration rates are available upon request.
Retailers
2026 Retailer Rates | EARLYBIRD | GENERAL | LATE |
Retailer Promotional Rate | Complimentary | Complimentary | Complimentary |
*Please note, registration fees are contingent upon staying at the onsite hotel. Attendees that stay offsite are subject to a $425 penalty. Spouse registration rates are available upon request.
Benefits to retailers include:
- Learn about industry trends and what to expect in the future!
- Find hot, new products not currently sold in your market
- Sample Best in Show, award winning products
- Experience networking opportunities galore with industry influencers and decision makers
- Join in on impactful discussions involving all 3 tiers!
To learn more about the benefits of attending, please contact Lisa Koenig at Lisa.Koenig@wswa.org.
Other
Advertising Media
2026 Advertising Media Rates | EARLYBIRD | GENERAL | LATE |
Advertising Media | $1,650 | $1,850 | $2,075 |
*Please note, registration fees are contingent upon staying at the onsite hotel. Attendees that stay offsite are subject to a $425 penalty. Spouse registration rates are available upon request.
Qualified industry media may be able to attend at no cost. Click here to learn more or contact Michael Bilello at Michael.Bilello@wswa.org.
Advisory Council
2026 Advisory Council Rates | EARLYBIRD | GENERAL | LATE |
Advisory Council | $1,350 | $1,500 | $1,775 |
Additional Exhibitor & Suite Holder Badge Pricing
Additional Passes for Exhibitor
2026 Additional Exhibit Booth Pass Rates | EARLYBIRD | GENERAL | LATE |
WSWA Associate Members | $650 | $725 | $800 |
Non-Members | $800 | $900 | $1,000 |
*Please note, registration fees are contingent upon staying at the onsite hotel. Attendees that stay offsite are subject to a $425 penalty. Spouse registration rates are available upon request.
Additional Passes for Suite Holders
2026 Additional Main Street Suite Pass Rates | EARLYBIRD | GENERAL | LATE |
WSWA Associate Members | $850 | $925 | $1,000 |
Non-Members | $1,000 | $1,100 | $1,200 |
*Please note, registration fees are contingent upon staying at the onsite hotel. Attendees that stay offsite are subject to a $425 penalty. Spouse registration rates are available upon request.
If you are interested in registering a spouse or guest, please contact registrations@wswa.org.