Registration & Pricing
Below is the list of prices to attend based on registration type, date on which you register, and whether or not you stay at our host hotel. Questions? Email registrations@wswa.org.
Wholesalers
WSWA Member Wholesalers
2027 Member Wholesaler Rates | EARLYBIRD | GENERAL | LATE |
Wholesaler Member | $1,925 | $2,075 | $2,550 |
*NEW this year! First night room deposit for a standard room (valued at $374.33) is included in your registration fee. You will need to make your reservation through the link in your confirmation email. Once made, WSWA will apply the credit to your room.
If staying off-site, the room deposit is considered your off-site fee for 2027.
A comprehensive guide to the member benefits and resources available to serve American family-owned wine and spirits wholesalers. View WSWA's Membership Handbook here!
Non-Member Wholesalers
First time your wholesaler company is attending our show? Special rates may be available! Contact Bob Wiggans at bob@wswa.org for more details. Click here for more info!
2027 Non-Member Wholesaler Rates | EARLYBIRD | GENERAL | LATE |
Small Non-Member Wholesaler | $2,900 | $3,200 | $3,625 |
Large Non-Member Wholesaler | $5,200 | $5,625 | $5,900 |
*NEW this year! First night room deposit for a standard room (valued at $374.33) is included in registration fee. You will need to make your reservation through the link in your confirmation email. Once made, WSWA will apply the credit to your room.
If staying off-site, the room deposit is considered your off-site fee for 2027.
Whether your business operates in one county or a number of states, you - the wholesaler - serve as the critical link between suppliers and retailers. Wine & Spirits Wholesalers of America (WSWA) serves as your link to the industry and what happens in Washington, D.C. and in your state. View benefits of WSWA Wholesaler Membership here.
A comprehensive guide to the member benefits and resources available to serve American family-owned wine and spirits wholesalers. View WSWA's Membership Handbook here!
Click here for the 2026 WSWA Dues Calculator (Excel File Download).
Suppliers & Exhibitors
Associate Members
2027 Associate Member Rates | EARLYBIRD | GENERAL | LATE |
Associate Member | $1,925 | $2,075 | $2,550 |
*NEW this year! First night room deposit for a standard room (valued at $374.33) is included in registration fee. You will need to make your reservation through the link in your confirmation email. Once made, WSWA will apply the credit to your room.
If staying off-site, the room deposit is considered your off-site fee for 2027.
Confirm your associate membership is up-to-date! Click here for a current list of WSWA Associate Member companies.
Non-Member Suppliers
2027 Non-Member Supplier Rates | EARLYBIRD | GENERAL | LATE |
Non-Member Supplier | $2,350 | $2,500 | $2,775 |
*NEW this year! First night room deposit for a standard room (valued at $374.33) is included in registration fee. You will need to make your reservation through the link in your confirmation email. Once made, WSWA will apply the credit to your room.
If staying off-site, the room deposit is considered your off-site fee for 2027.
Retailers
2027 Retailer Rates | EARLYBIRD | GENERAL | LATE |
Retailer Promotional Rate | Complimentary | Complimentary | Complimentary |
*Please note, there is NO room credit available for retailer registrations.
Benefits to retailers include:
- Learn about industry trends and what to expect in the future!
- Find hot, new products not currently sold in your market
- Sample Best in Show, award winning products
- Experience networking opportunities galore with industry influencers and decision makers
- Join in on impactful discussions involving all 3 tiers!
To learn more about the benefits of attending, please contact Lisa Koenig at Lisa.Koenig@wswa.org.
Other
Advertising Media
2027 Advertising Media Rates | EARLYBIRD | GENERAL | LATE |
Advertising Media | $2,050 | $2,250 | $2,475 |
*NEW this year! First night room deposit for a standard room (valued at $374.33) is included in registration fee. You will need to make your reservation through the link in your confirmation email. Once made, WSWA will apply the credit to your room.
If staying off-site, the room deposit is considered your off-site fee for 2027.
Qualified industry media may be able to attend at no cost. Click here to learn more.
Advisory Council
2027 Advisory Council Rates | EARLYBIRD | GENERAL | LATE |
Advisory Council | $1,750 | $1,900 | $2,175 |
*NEW this year! First night room deposit for a standard room (valued at $374.33) is included in registration fee. You will need to make your reservation through the link in your confirmation email. Once made, WSWA will apply the credit to your room.
If staying off-site, the room deposit is considered your off-site fee for 2027.
Additional Exhibitor & Suite Holder Badge Pricing
Additional Passes for Exhibitor
2027 Additional Exhibit Booth Pass Rates | EARLYBIRD | GENERAL | LATE |
WSWA Associate Members | $1,050 | $1,125 | $1,200 |
Non-Members | $1,150 | $1,250 | $1,400 |
*NEW this year! First night room deposit for a standard room (valued at $374.33) is included in registration fee. You will need to make your reservation through the link in your confirmation email. Once made, WSWA will apply the credit to your room.
If staying off-site, the room deposit is considered your off-site fee for 2027.
Additional Passes for Suite Holders
2027 Additional Main Street Suite Pass Rates | EARLYBIRD | GENERAL | LATE |
WSWA Associate Members | $1,250 | $1,325 | $1,400 |
Non-Members | $1,400 | $1,500 | $1,600 |
*NEW this year! First night room deposit for a standard room (valued at $374.33) is included in registration fee. You will need to make your reservation through the link in your confirmation email. Once made, WSWA will apply the credit to your room.
If staying off-site, the room deposit is considered your off-site fee for 2027.
If you are interested in registering a spouse or guest, please contact registrations@wswa.org.