For anyone doing business in wine and spirits, WSWA’s Access LIVE is where connections turn into opportunities. This premier industry event brings together decision-makers from across the three-tier marketplace – helping suppliers, wholesalers, retailers, and industry partners uncover opportunities, solve shared challenges, and create momentum.
Join us in Dallas at WSWA’s Access LIVE 2027 to see what’s new, reconnect with trusted partners, meet future collaborators, and make the most of the industry’s most concentrated networking opportunity.
Industry Attendees
Exhibiting Opportunities
of U.S. Wine & Spirits Sold by Distributors in Attendance
WSWA’s Access LIVE brings the industry’s most important conversations – and opportunities – into one place. Whether you’re attending, exhibiting or sponsoring, Access LIVE puts you in the room with the people and opportunities that matter.
Discover new products, meet emerging brands, and reconnect with the partners who power your portfolio.
Showcase your products and services to wholesalers, retailers, buyers, and industry partners looking for what’s next.
Put your brand at the center of the industry’s most influential gathering – before, during, and after the show.
"WSWA's Access LIVE is the ultimate convergence point for our entire industry – bringing together Suppliers, Wholesalers, Retailers, and Industry Service Providers. This event offers an unparalleled opportunity to maximize your time efficiently, fostering engagement across all three tiers of our industry. It's a chance to partake in meaningful conversations about the wine and spirits business with WSWA professionals and industry peers."
Dina Opici, President of Opici Family Distributing and Immediate Past Chairwoman of WSWA
“We were thrilled to participate in the 2024 Brand Battle! The event provided us with fantastic exposure to new distributors and the opportunity to connect with other competitors and learn their brand stories. In the months following we have been able to expand our distribution footprint with wonderful partners. Brand Battle was a significant milestone in the NightOwl journey.”
“I really love the new changes to Access LIVE! Getting time with wholesalers on the expo floor has always been a challenge. However, with the way they have combined the expo halls into one large space and centralized supplier suites, I feel exhibitors like us will see a huge difference in traffic flow to the expo hall.”
WSWA concluded a highly successful Access LIVE 2026 last week at Caesars Forum in Las Vegas, bringing together wholesalers, suppliers and retailers from across the country for three days of deal-making, data-driven insights and frank conversations about the forces reshaping the beverage alcohol marketplace.
The wine and spirits industry gathered in full force as Access LIVE 2026, the annual industry convention hosted by WSWA, opened its doors this week at Caesars Forum in Las Vegas. The event's Opening General Session, held Monday, February 2, delivered a powerful mix of business insights, heartfelt recognition and memorable storytelling — setting the tone for three days of collaboration, innovation and inspiration.
Edmond’s Honor Vanilla Madagascar Bourbon was crowned the winner of the 2026 Brand Battle Tournament at Access LIVE in Las Vegas.