Access LIVE is the place for members of the news media, wine and spirits trade media, and influencers to engage with all three tiers of the beverage alcohol industry. Learn about new trends, data and insights propelling the industry forward, hear about exciting projects and launches taking place at Access LIVE, and mingle with the industry’s finest and media peers at exciting networking receptions. With exhibitors from all tiers and from all over the U.S. and beyond, there will be endless topics to report on.
Media credentials will give you an all-access pass to Access LIVE – mingle with exhibitors, view keynote speakers and award presentations, attend all sessions at the Hub and LIVE Stage, as well as enjoy various receptions. If you have questions about media credentials or your opportunities at Access LIVE, please contact Alena McGonigle, WSWA’s Senior Manager for Marketing and Communications at alena.mcgonigle@wswa.org.
WSWA concluded a highly successful Access LIVE 2026 last week at Caesars Forum in Las Vegas, bringing together wholesalers, suppliers and retailers from across the country for three days of deal-making, data-driven insights and frank conversations about the forces reshaping the beverage alcohol marketplace.
The wine and spirits industry gathered in full force as Access LIVE 2026, the annual industry convention hosted by WSWA, opened its doors this week at Caesars Forum in Las Vegas. The event's Opening General Session, held Monday, February 2, delivered a powerful mix of business insights, heartfelt recognition and memorable storytelling — setting the tone for three days of collaboration, innovation and inspiration.
WSWA is proud to announce David Trone, Owner and Founder of Total Wine & More, as the recipient of the 2026 Ray Herrmann H.E.R.O. Award. Trone was selected by the award committee for exhibiting the defining qualities of a H.E.R.O. — Humanitarian, Ethical, Respectful and One-of-a-kind— as exemplified by the award’s namesake, Ray Herrmann.
“We can’t wait to welcome everyone to Las Vegas for Access LIVE 2026. Our team is excited to showcase outstanding programming that will inform, inspire and ignite new ideas across the industry. We’re incredibly honored to host not only veteran wholesalers and suppliers but also in emerging categories and brands who are shaping the future of beverage alcohol. This event delivers something for everyone, and we look forward to seeing old friends and new faces in Vegas!” — Francis Creighton, WSWA President & CEO
Southern Glazer’s Wine & Spirits (Southern Glazer’s) – the world’s preeminent distributor of beverage alcohol – today announced that it will host its second WineForward event in partnership with Wine & Spirits Wholesalers of America (WSWA) on Wednesday, February 4, from 9:00 to 11:30 a.m
“Charlie is the embodiment of visionary leadership and commitment to this industry. His role in shaping the modern wholesale landscape, combined with his unwavering support for WSWA’s mission and his philanthropic efforts, sets a standard for excellence that has inspired generations of leaders across the beverage alcohol business.” — Francis Creighton, WSWA President & CEO
Terry Bradshaw, NFL icon, Hall of Famer, four-time Super Bowl Champion, and the powerhouse behind Bradshaw Bourbon, will close the opening session on Monday. Bradshaw will take the audience inside his playbook on leadership, share the story of building his bourbon brand and breaking into the beverage alcohol world, and deliver his bold, can’t-miss predictions for Super Bowl LX, happening just one week after Access LIVE.
Registration is now open for Wine & Spirits Wholesalers of America (WSWA)’s Access LIVE 2026. WSWA's Access LIVE is the beverage alcohol industry's leading event, bringing together wholesalers, suppliers, on- and off-premise retailers, service providers, importers and exporters all under one roof. This can't-miss event will be held February 2-5, 2026, at the Caesars Forum in Las Vegas.
