Access LIVE is the place for members of the news media, wine and spirits trade media, and influencers to engage with all three tiers of the beverage alcohol industry. Learn about new trends, data and insights propelling the industry forward, hear about exciting projects and launches taking place at Access LIVE, and mingle with the industry’s finest and media peers at exciting networking receptions. With exhibitors from all tiers and from all over the U.S. and beyond, there will be endless topics to report on.

the Hub
industry trends presentation

Request Media Credentials

Media credentials will give you an all-access pass to Access LIVE – mingle with exhibitors, view keynote speakers and award presentations, attend all sessions at the Hub and LIVE Stage, as well as enjoy various receptions. If you have questions about media credentials or your opportunities at Access LIVE, please contact Michael Bilello, WSWA’s Executive Vice President of Strategic Communications and Marketing at

Latest News

closing party 2023

WSWA Announces Keynote by Deputy FBI Director Paul Abbate and Additional Programming Focused on Combating Retail Theft

Wine & Spirits Wholesalers of America (WSWA) today announced a powerful programming focus at 2024 Access LIVE, the association’s annual industry event to be held in Las Vegas next month. A closing night keynote from Deputy Director of the Federal Bureau of Investigation (FBI) Paul Abbate and opening night panel discussion featuring experts from all three tiers of the beverage alcohol industry will focus on one of the biggest challenges currently facing all three industry tiers: retail theft.

Mixology Workshop

WSWA Announces Access LIVE 2024 Schedule of Events, Keynote Speakers, Hemp-Beverage Exhibitors, Celebrity Brand Attendees and More

Today, Wine & Spirits Wholesalers of America (WSWA) released its Access LIVE 2024 schedule of events, including a keynote by former IBM Chief Innovation Officer Linda Bernardi, the first-ever exhibitors from the hemp-beverage industry, and exclusive attendee access to WSWA’s SipSource analysts and data.

Access LIVE 2024 circle logo

WSWA Opens Registration for Access LIVE 2024 to Beverage Alcohol Industry

Registration is now open for the Wine & Spirits Wholesalers of America’s (WSWA’s) Access LIVE 2024. Access LIVE is the beverage alcohol industry’s leading event, bringing together wholesalers, suppliers, on- and off-premise retailers, service providers, importers and exporters all under one roof. This can’t-miss industry event will be held January 29 to February 1, 2024, at Caesars Forum in Las Vegas.

Sunshine Punch Winners

Sunshine Punch Wins WSWA's 2023 Brand Battle Tournament at Access LIVE

"Everyone from WSWA has been so wonderful, our experience has been top shelf! Participating in Brand Battle has been a lot of fun and educational. The experience of winning has been a switch for our networking opportunities. We're tremendously grateful," said Sunshine Punch COO Matt Hemmings.

John Mariani

WSWA Names Dr. John Mariani as Inaugural Ray Herrmann H.E.R.O. Award Recipient

Wine & Spirits Wholesalers of America (WSWA) is pleased to announce Banfi Chairman Emeritus Dr. John Mariani as the inaugural Ray Herrmann H.E.R.O. Award recipient. Dr. Mariani was unanimously chosen by the selection committee for the qualities that make him a H.E.R.O. (Humanitarian, Ethical, Respectful, and One-of-a-kind).


WSWA Announces Lineup of Speakers and Celebrity Attendees at 2023 Access LIVE

Nelly, diamond-selling, multi-platinum, three Grammy award-winning rap superstar, entrepreneur and philanthropist, will have a special performance at Ovation LIVE, the closing reception, as well as launch his new brand, MoShine.

Ed Callison

WSWA Celebrates the Life of Industry Leader Ed Callison Jr.

Wine & Spirits Wholesalers of America announces Ed Callison Jr. as the 2023 Lifetime Leadership Award (Posthumous)

Alan Dreeben

WSWA Announces Alan Dreeben As Inaugural Industry Legacy Award Winner

WSWA’s Industry Legacy Award Honors a member of the wine & spirits marketplace who exemplifies industry leadership and service to their community.

Jason and Blaine

WSWA Announces Jason Momoa to Attend 2023 Access Live as Keynote Speaker and to Launch Craft Brand Meili Vodka

Momoa will be joined by business partner Blaine Halvorson to share their vision for creating beautiful and sustainable products