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Taking place February 3 – 6, 2025 at Gaylord Rockies Resort & Convention Center in Denver, Access LIVE will bring together top-tier professionals from across the global beverage alcohol sector—including wholesalers, importers, suppliers, retailers, media, influencers and service providers—for an elevated experience. Access LIVE will offer a comprehensive platform for forging new partnerships, sharing best practices, and driving innovation across the industry.

WSWA is thrilled to announce award-winning actors and co-founders of Dos Hombres, Aaron Paul and Bryan Cranston, will deliver the keynote address at WSWA’s Access LIVE 2025.

Nominations are now open for the 2025 Wine & Spirits Wholesalers of America (WSWA) Ray Herrmann H.E.R.O. Award, sponsored by Breakthru Beverage Group (BBG).

Registration is now open for Wine & Spirits Wholesalers of America’s (WSWA’s) Access LIVE 2025. WSWA’s Access LIVE is the beverage alcohol industry’s leading event, bringing together wholesalers, suppliers, retailers, service providers, importers and exporters all under one roof. This can’t-miss event will be held February 3 – 6, 2025, at the Gaylord Rockies Resort & Convention Center in Denver.

Wine & Spirits Wholesalers of America (WSWA) today announced a powerful programming focus at 2024 Access LIVE, the association’s annual industry event to be held in Las Vegas next month. A closing night keynote from Deputy Director of the Federal Bureau of Investigation (FBI) Paul Abbate and opening night panel discussion featuring experts from all three tiers of the beverage alcohol industry will focus on one of the biggest challenges currently facing all three industry tiers: retail theft.

Today, Wine & Spirits Wholesalers of America (WSWA) released its Access LIVE 2024 schedule of events, including a keynote by former IBM Chief Innovation Officer Linda Bernardi, the first-ever exhibitors from the hemp-beverage industry, and exclusive attendee access to WSWA’s SipSource analysts and data.

Registration is now open for the Wine & Spirits Wholesalers of America’s (WSWA’s) Access LIVE 2024. Access LIVE is the beverage alcohol industry’s leading event, bringing together wholesalers, suppliers, on- and off-premise retailers, service providers, importers and exporters all under one roof. This can’t-miss industry event will be held January 29 to February 1, 2024, at Caesars Forum in Las Vegas.

"Everyone from WSWA has been so wonderful, our experience has been top shelf! Participating in Brand Battle has been a lot of fun and educational. The experience of winning has been a switch for our networking opportunities. We're tremendously grateful," said Sunshine Punch COO Matt Hemmings.

Wine & Spirits Wholesalers of America (WSWA) is pleased to announce Banfi Chairman Emeritus Dr. John Mariani as the inaugural Ray Herrmann H.E.R.O. Award recipient. Dr. Mariani was unanimously chosen by the selection committee for the qualities that make him a H.E.R.O. (Humanitarian, Ethical, Respectful, and One-of-a-kind).