Discover the Benefits of Exhibiting
Formerly known as the WSWA Annual Convention & Exposition, Access LIVE is the premier wine and spirits industry event for access and discovery. Exhibiting at Access LIVE offers unparalleled opportunities for businesses in the beverage industry. With a diverse range of exhibitors, including producers and suppliers, importers, exporters, and distributors of wine, spirits, beer, lifestyle brands and non-alcoholic beverages as well as service providers to the alcohol industry, Access LIVE attracts key players from every sector of the market.
This two-and-a-half-day event provides a platform for showcasing products, networking with industry professionals, and staying updated on the latest trends and innovations. Exhibitors have access to a unique forum to engage with a targeted audience eager to explore new offerings and establish valuable connections. Year after year, Access LIVE stands out as the premier event for doing business in the beverage industry, offering a dynamic environment conducive to forging partnerships, securing distribution deals, and driving growth.
The Best Place to Promote Your Brand
Exhibit Options
At WSWA’s Access LIVE, exhibitors have diverse options to showcase their offerings and engage with industry professionals. See below for a breakdown of the different types of exhibiting spaces and their unique uses.
Access HQ Exhibit Hall
(~300 booths available)
- Primary Exhibit Space: Access HQ serves as the main hall for exhibitors to showcase their products and services. Access HQ is the heart of Access LIVE, also hosting The Hub, HQ Connect, The LIVE Stage, Headshot Café, SipSource Data Lounge, and daily lunch for all attendees.
- Centralized Networking: These booths are strategically located throughout the exhibit hall, maximizing visibility and facilitating networking opportunities.
- Brand Representation: Exhibitors can fully customize the size and look of their booth space to reflect their brand identity and attract attendees.
- Click here for examples of Access HQ Booths
For a list of full offerings and included booth benefits, please visit the Exhibitor Pricing page.
Main Street Suites
(~70 suites available)
- Exclusive Meeting Spaces: Main Street Suites offer a private and intimate setting for exhibitors to conduct meetings, negotiations, and presentations in a comfortable and professional setting.
- VIP Experience: These suites provide a premium experience for exhibitors and their guests, with luxurious amenities and personalized service.
- Customizable Footprint: Main Street Suites allow companies to build a fully branded and immersive experience in some of our largest footprint offering ranging from 800-1,700 sq. ft.
- Click here for examples of Main Street Suites
For a list of full offerings and included suite benefits, please visit the Exhibitor Pricing page.
Unlock Exclusive Exposure Opportunities
Exhibitors are prompted to sign up for each of these events during the purchase of exhibit space.
Wine and Spirits Tasting Competition
Enter your product(s) in the tasting competition for the chance to have additional recognition throughout the show and beyond.
TASTE
Showcase your product(s) and provide samples to Access LIVE attendees at one of the top networking receptions at Access LIVE.
Brand Battle
This onsite competition will showcase rising brands with unique stories, packaging, and flavor profiles in an engaging environment for all industry tiers to see.
Getting Started & More Information
Start the process now by selecting your exhibit space on our interactive floorplan.
- Visit the Exhibitor Pricing page for a deeper understanding of exhibitor options/pricing.
- Review our Exhibitor FAQ page.
- Reach out to a WSWA team member at exhibits@wswa.org.
Check out our Sponsorship Opportunities!
Las Vegas, NV is home to Access LIVE 2026! Please review the options below to help guide your next steps.
Your Product is Currently Distributed in Nevada
If your product is currently distributed in Nevada with a wholesaler, you must use that wholesaler to facilitate delivery to Caesars Forum. Please be in touch with your current NV wholesaler to coordinate next steps with Freeman
Your Product is Distributed Domestically but NOT in Nevada
- If your product is produced, distributed, or imported domestically but not in Nevada you must use Breakthru Beverage Group to facilitate ordering and delivery to Caesars Forum. Breakthru will assist with product delivery for all domestic products coming to the show, not distributed in Nevada.
- Please be sure to complete the appropriate Breakthru forms and send to the listed Breakthru contact before shipping product to Breakthru’s warehouse. All forms must be completed, and fees must be paid, prior to product arriving.
- You must submit a Certificate of Compliance (COC) to the state of Nevada to participate at Access LIVE with products not distributed in Nevada. Be sure to complete this application online as soon as possible.
Your Product is NOT Distributed Domestically (including Nevada)
- If your product is not currently distributed domestically, including in Nevada, and you do not use a U.S. wholesaler, you must use Southern Glazer’s Wine and Spirits (SGWS) to manage/facilitate the importation and COLA waiver process for your product.
- Please be sure to complete appropriate SGWS forms and send to listed SGWS contact before shipping product to SGWS’s warehouse. All forms must be completed, and fees must be paid, prior to product arriving.
- You must submit a Certificate of Compliance to the state of Nevada to participate at Access LIVE with products not distributed in Nevada. Be sure to complete this application online as soon as possible.
More information can be found on our Exhibitor Resources Page.