Register Now
Register Now

Discover the Benefits of Exhibiting

 

Formerly known as the WSWA Annual Convention & Exposition, Access LIVE is the premier wine and spirits industry event for access and discovery. Exhibiting at Access LIVE offers unparalleled opportunities for businesses in the beverage industry. With a diverse range of exhibitors, including producers and suppliers, importers, exporters, and distributors of wine, spirits, beer, lifestyle brands and non-alcoholic beverages as well as service providers to the alcohol industry, Access LIVE attracts key players from every sector of the market. 

This two-and-a-half-day event provides a platform for showcasing products, networking with industry professionals, and staying updated on the latest trends and innovations. Exhibitors have access to a unique forum to engage with a targeted audience eager to explore new offerings and establish valuable connections. Year after year, Access LIVE stands out as the premier event for doing business in the beverage industry, offering a dynamic environment conducive to forging partnerships, securing distribution deals, and driving growth.

Exhibit 1
Exhibit 2

The Best Place to Promote Your Brand

Exhibit Options 

At Access LIVE, exhibitors have diverse options to showcase their offerings and engage with industry professionals. See below for a breakdown of the different types of exhibiting spaces and their unique uses.

View 2025 Floorplan

Access HQ Exhibit Hall

(~300 booths available)

  • Primary Exhibit Space: Access HQ serves as the main hall for exhibitors to showcase their products and services. Access HQ is the heart of Access LIVE, also hosting The Hub, HQ Connect, The LIVE Stage, and daily lunch for all attendees.
  • Centralized Networking: These booths are strategically located throughout the exhibit hall, maximizing visibility and facilitating networking opportunities.
  • Brand Representation: Exhibitors can fully customize the size and look of their booth space to reflect their brand identity and attract attendees. 
  • Click here for examples of Access HQ Booths

For a list of full offerings and included booth benefits, please visit the Exhibitor Pricing page.

Exhibit Hall

Main Street Suites

(~70 suites available)

  • Exclusive Meeting Spaces: Main Street Suites offer a private and intimate setting for exhibitors to conduct meetings, negotiations, and presentations in a comfortable and professional setting.
  • VIP Experience: These suites provide a premium experience for exhibitors and their guests, with luxurious amenities and personalized service.
  • Customizable Footprint: Main Street Suites allow companies to build a fully branded and immersive experience in some of our largest footprint offering ranging from 800-1,700 sqft.
  • Click here for examples of Main Street Suites

For a list of full offerings and included suite benefits, please visit the Exhibitor Pricing page.

Main Street Suite

Unlock Exclusive Exposure Opportunities

Exhibitors are prompted to sign up for each of these events during the purchase of exhibit space.

W&S Comp

Wine and Spirits Tasting Competition

Enter your products in the tasting competition for the chance to have additional recognition throughout the show and beyond. 

Learn More
TASTE

TASTE

Showcase your product and provide samples to Access LIVE attendees at one of the top networking receptions at Access LIVE.

Learn More
Brand Battle

Brand Battle

This pre-show and onsite event will showcase rising brands with unique stories, packaging, and flavor profiles in an engaging environment for all industry tiers to see.

Learn More

Getting Started & More Information

Start the process now by selecting your exhibit space on our interactive floorplan.

  1. Visit the Exhibitor Pricing page for a deeper understanding of exhibitor options/pricing.
  2. Review our Exhibitor FAQ page.
  3. Reach out to a WSWA team member at exhibits@wswa.org.

Check out our Sponsorship Opportunities!

Denver, CO is home to Access LIVE 2025! With a new location, comes new rules and regulations about product shipment to the show. Please review the below options to help guide your next steps.

Your Product is Currently Distributed in Colorado 

  1. If your product is currently distributed in Colorado with a wholesaler, you must use that wholesaler to facilitate delivery to Gaylord Rockies Resort & Convention Center. Please be in touch with your current CO wholesaler.
  2. If your product is self-distributed in Colorado, your team can deliver directly to Gaylord Rockies Resort & Convention Center by coordinating with Freeman. If you would like to use a wholesaler associated with Access LIVE (by temporary contract), please contact one of our preferred wholesalers.  
    • Southern Glazer’s Wine and Spirits
    • Breakthru Beverage
    • Republic National Distributing Company

Your Product is Distributed Domestically but NOT in Colorado 

  • If your product is produced, distributed, or imported domestically but not in Colorado you must use LibDib to facilitate delivery to Gaylord Rockies Resort & Convention Center. LibDib will use their partnered importer and process to assist with product delivery.  

Your Product is NOT Distributed Domestically (including Colorado) 

  • If your product is not currently distributed domestically, including in Colorado, and you do not use a U.S. wholesaler, you must use Southern Glazer’s Wine and Spirits (SGWS) to manage/facilitate the importation and COLA waiver process for your product.   

More information can be found on our Exhibitor Resources Page (coming soon)!