The Ray Herrmann H.E.R.O. Award is an annual award presented to a member of the wine and spirits industry who is: A humanitarian, ethical, respectful and one-of-a-kind. Ray Herrmann was not only a beverage alcohol industry titan, but also a man of great character, ethics and philanthropy – a true humanitarian. The recipient of this award must actively display a character dedicated to integrity, philanthropy, inclusiveness and improving their community. An appointed executive selection committee will select the recipient.