WSWA Access Craft’s 2024 Hot! New! Now! Award will be awarded to an up-and-coming craft wine or spirits brand that is in attendance at Access LIVE. At Access LIVE, WSWA Access Craft Wholesaler Advisors and the Access Craft Director will walk the exhibit floor to discover new, eligible brands. Based upon presentation, engagement, tasting and other considerations, the panel of judges will deliberate and pick the winner no later than the second day of Access LIVE. The winner will be announced at Access LIVE’s Awards Program, immediately before Ovation LIVE at the conclusion of the show. Brands eligible for the award must not have launched or entered the marketplace before January 1, 2021.

Past winners include Cantadrink (2023), Skrewball Whiskey (2019), Gray Whale Gin (2018), and Bedlam Vodka (2017). Award recipients receive:

• One-year complementary SILVER-Level Associate Membership
• Induction into the 2024 WSWA Access Craft Advisory Counsel