WSWA’s premier industry event, formerly known as the WSWA Convention and Exposition, now brings all three tiers of the wine and spirits industry together under one roof, to better meet all stakeholders goals, bring attendees and exhibitors more value, and address key business challenges. After over 90 years, this event continues to be the place where business gets done and the industry comes together to collectively connect, innovate and grow. Join us in Las Vegas at Access LIVE 2026 to explore what’s new, learn about what is coming in the future, and reconnect with old friends. There is no other event in the industry that rallies so much expertise and networking as well as so many solutions and opportunities concentrated all under one roof!
Attendees
Exhibiting Opportunities
U.S. Wine & Spirits Sold by Distributors in Attendance
Access LIVE is where the American wine and spirits industry goes to get business done.
"WSWA's Access LIVE is the ultimate convergence point for our entire industry – bringing together Suppliers, Wholesalers, Retailers, and Industry Service Providers. This event offers an unparalleled opportunity to maximize your time efficiently, fostering engagement across all three tiers of our industry. It's a chance to partake in meaningful conversations about the wine and spirits business with WSWA professionals and industry peers."
Dina Opici, President of Opici Family Distributing and Immediate Past Chairwoman of WSWA
“We were thrilled to participate in the 2024 Brand Battle! The event provided us with fantastic exposure to new distributors and the opportunity to connect with other competitors and learn their brand stories. In the months following we have been able to expand our distribution footprint with wonderful partners. Brand Battle was a significant milestone in the NightOwl journey.”
“I really love the new changes to Access LIVE! Getting time with wholesalers on the expo floor has always been a challenge. However, with the way they have combined the expo halls into one large space and centralized supplier suites, I feel exhibitors like us will see a huge difference in traffic flow to the expo hall.”
“Charlie is the embodiment of visionary leadership and commitment to this industry. His role in shaping the modern wholesale landscape, combined with his unwavering support for WSWA’s mission and his philanthropic efforts, sets a standard for excellence that has inspired generations of leaders across the beverage alcohol business.” — Francis Creighton, WSWA President & CEO
Terry Bradshaw, NFL icon, Hall of Famer, four-time Super Bowl Champion, and the powerhouse behind Bradshaw Bourbon, will close the opening session on Monday. Bradshaw will take the audience inside his playbook on leadership, share the story of building his bourbon brand and breaking into the beverage alcohol world, and deliver his bold, can’t-miss predictions for Super Bowl LX, happening just one week after Access LIVE.
Registration is now open for Wine & Spirits Wholesalers of America (WSWA)’s Access LIVE 2026. WSWA's Access LIVE is the beverage alcohol industry's leading event, bringing together wholesalers, suppliers, on- and off-premise retailers, service providers, importers and exporters all under one roof. This can't-miss event will be held February 2-5, 2026, at the Caesars Forum in Las Vegas.
