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Access LIVE 2025

Access LIVE is Headed West!

February 3-6, 2025 | Gaylord Rockies | Denver, CO

Registration is now open! WSWA’s Access LIVE is the beverage alcohol industry’s leading event, bringing together wholesalers, suppliers, retailers, service providers, importers and exporters all under one roof.

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WSWA Chairman Address

Submit a Speaker Proposal

Now accepting speaking proposals for Access LIVE 2025! WSWA is looking for experts and thought leaders who can provide unique insights, strategies and trends with attendees from all three tiers of the beverage alcohol market. 

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LIVE Stage Session

Secure Your Exhibit Space Now

Exhibiting at Access LIVE offers unparalleled opportunities for businesses in the beverage industry. With a diverse range of exhibitors, including producers and suppliers, importers, exporters, and distributors of wine, spirits, beer, lifestyle brands and non-alcoholic beverages as well as service providers to the alcohol industry, Access LIVE attracts key players from every sector of the market. 

Why Exhibit
Exhibit Space

Enter Brand Battle

Are you a new and/or emerging brand with limited distribution? Do you want the opportunity to pitch your story and product to a panel of industry experts and gain exposure to an audience of industry viewers?

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Brand Battle Pitches

Quick links:

Exhibitor Pricing
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Attendee Pricing
Exhibitor Resources
Award Nominations
Enter Brand Battle
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What is Access LIVE?

WSWA’s premier industry event, formerly known as the WSWA Convention and Exposition, now brings all three tiers of the wine and spirits industry together under one roof, to better meet all stakeholders goals, bring attendees and exhibitors more value, and address key business challenges. After over 90 years, this event continues to be the place where business gets done and the industry comes together to collectively connect, innovate and grow. Join us in Denver at Access LIVE 2025 to explore what’s new, learn about what is coming in the future, and reconnect with old friends. There is no other event in the industry that rallies so much expertise and networking as well as so many solutions and opportunities concentrated all under one roof! 

 

2,500+

Attendees

400+

Exhibiting Opportunities

80%

U.S. Wine & Spirits Sold by Distributors in Attendance

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Where the Industry Goes

Access LIVE is where the American wine and spirits industry goes to get business done.

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Attend

Discover new products and catch up with existing portfolio partners

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Exhibit

Display your product and/or services to industry attendees

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Sponsor

Raise your profile before, during, and after the show

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Dina Opici Headshot

"WSWA's Access LIVE is the ultimate convergence point for our entire industry – bringing together Suppliers, Wholesalers, Retailers, and Industry Service Providers. This event offers an unparalleled opportunity to maximize your time efficiently, fostering engagement across all three tiers of our industry. It's a chance to partake in meaningful conversations about the wine and spirits business with WSWA professionals and industry peers."

Dina Opici, President of Opici Family Distributing and Incoming WSWA Chairwoman

Stephanie Jackson, Drink NightOwl

“We were thrilled to participate in the 2024 Brand Battle! The event provided us with fantastic exposure to new distributors and the opportunity to connect with other competitors and learn their brand stories. In the months following we have been able to expand our distribution footprint with wonderful partners. Brand Battle was a significant milestone in the NightOwl journey.”

Stephanie Jackson, Drink NightOwl

Infuzion Logo

“I really love the new changes to Access LIVE! Getting time with wholesalers on the expo floor has always been a challenge. However, with the way they have combined the expo halls into one large space and centralized supplier suites, I feel exhibitors like us will see a huge difference in traffic flow to the expo hall.”

Corrie Olsen, CEO, Infuzion Solutions

Latest News

Quintaliza at TASTE

WSWA Announces Exciting Show Highlights and Schedule of Events for Access LIVE 2025

Taking place February 3 – 6, 2025 at Gaylord Rockies Resort & Convention Center in Denver, Access LIVE will bring together top-tier professionals from across the global beverage alcohol sector—including wholesalers, importers, suppliers, retailers, media, influencers and service providers—for an elevated experience. Access LIVE will offer a comprehensive platform for forging new partnerships, sharing best practices, and driving innovation across the industry.

View WSWA Announces Exciting Show Highlights and Schedule of Events for Access LIVE 2025
aaron paul and bryan cranston headshot

Hollywood Icons Aaron Paul and Bryan Cranston to Headline WSWA’s Access LIVE 2025 as Keynote Speakers in Denver

WSWA is thrilled to announce award-winning actors and co-founders of Dos Hombres, Aaron Paul and Bryan Cranston, will deliver the keynote address at WSWA’s Access LIVE 2025.

View Hollywood Icons Aaron Paul and Bryan Cranston to Headline WSWA’s Access LIVE 2025 as Keynote Speakers in Denver
Ray Herrmann HERO Award 2024

WSWA Now Accepting Nominations for Ray Herrmann H.E.R.O. Award, Sponsored by Breakthru Beverage Group

Nominations are now open for the 2025 Wine & Spirits Wholesalers of America (WSWA) Ray Herrmann H.E.R.O. Award, sponsored by Breakthru Beverage Group (BBG).

View WSWA Now Accepting Nominations for Ray Herrmann H.E.R.O. Award, Sponsored by Breakthru Beverage Group
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