Access LIVE 2025

Access LIVE is Headed West!

February 3-6, 2025 | Gaylord Rockies | Denver, CO

Registration is now open! WSWA’s Access LIVE is the beverage alcohol industry’s leading event, bringing together wholesalers, suppliers, retailers, service providers, importers and exporters all under one roof.

WSWA Chairman Address

Submit a Speaker Proposal

Now accepting speaking proposals for Access LIVE 2025! WSWA is looking for experts and thought leaders who can provide unique insights, strategies and trends with attendees from all three tiers of the beverage alcohol market. 

LIVE Stage Session

Secure Your Exhibit Space Now

Exhibiting at Access LIVE offers unparalleled opportunities for businesses in the beverage industry. With a diverse range of exhibitors, including producers and suppliers, importers, exporters, and distributors of wine, spirits, beer, lifestyle brands and non-alcoholic beverages as well as service providers to the alcohol industry, Access LIVE attracts key players from every sector of the market. 

Exhibit Space

Enter Brand Battle

Are you a new and/or emerging brand with limited distribution? Do you want the opportunity to pitch your story and product to a panel of industry experts and gain exposure to an audience of industry viewers?

Brand Battle Pitches
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What is Access LIVE?

WSWA’s premier industry event, formerly known as the WSWA Convention and Exposition, now brings all three tiers of the wine and spirits industry together under one roof, to better meet all stakeholders goals, bring attendees and exhibitors more value, and address key business challenges. After over 90 years, this event continues to be the place where business gets done and the industry comes together to collectively connect, innovate and grow. Join us in Denver at Access LIVE 2025 to explore what’s new, learn about what is coming in the future, and reconnect with old friends. There is no other event in the industry that rallies so much expertise and networking as well as so many solutions and opportunities concentrated all under one roof! 

 

2,500+

Attendees

400+

Exhibiting Opportunities

80%

U.S. Wine & Spirits Sold by Distributors in Attendance

Where the Industry Goes

Access LIVE is where the American wine and spirits industry goes to get business done.

Attend Logo

Attend

Discover new products and catch up with existing portfolio partners

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Exhibit

Display your product and/or services to industry attendees

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Sponsor

Raise your profile before, during, and after the show

Dina Opici Headshot

"WSWA's Access LIVE is the ultimate convergence point for our entire industry – bringing together Suppliers, Wholesalers, Retailers, and Industry Service Providers. This event offers an unparalleled opportunity to maximize your time efficiently, fostering engagement across all three tiers of our industry. It's a chance to partake in meaningful conversations about the wine and spirits business with WSWA professionals and industry peers."

Dina Opici, President of Opici Family Distributing and Incoming WSWA Chairwoman

Stephanie Jackson, Drink NightOwl

“We were thrilled to participate in the 2024 Brand Battle! The event provided us with fantastic exposure to new distributors and the opportunity to connect with other competitors and learn their brand stories. In the months following we have been able to expand our distribution footprint with wonderful partners. Brand Battle was a significant milestone in the NightOwl journey.”

Stephanie Jackson, Drink NightOwl

Infuzion Logo

“I really love the new changes to Access LIVE! Getting time with wholesalers on the expo floor has always been a challenge. However, with the way they have combined the expo halls into one large space and centralized supplier suites, I feel exhibitors like us will see a huge difference in traffic flow to the expo hall.”

Corrie Olsen, CEO, Infuzion Solutions

Latest News

Ray Herrmann HERO Award 2024

WSWA Now Accepting Nominations for Ray Herrmann H.E.R.O. Award, Sponsored by Breakthru Beverage Group

Nominations are now open for the 2025 Wine & Spirits Wholesalers of America (WSWA) Ray Herrmann H.E.R.O. Award, sponsored by Breakthru Beverage Group (BBG).

View WSWA Now Accepting Nominations for Ray Herrmann H.E.R.O. Award, Sponsored by Breakthru Beverage Group
Access LIVE logo

WSWA Opens Registration for Access LIVE 2025 in Denver

Registration is now open for Wine & Spirits Wholesalers of America’s (WSWA’s) Access LIVE 2025. WSWA’s Access LIVE is the beverage alcohol industry’s leading event, bringing together wholesalers, suppliers, retailers, service providers, importers and exporters all under one roof. This can’t-miss event will be held February 3 – 6, 2025, at the Gaylord Rockies Resort & Convention Center in Denver.

View WSWA Opens Registration for Access LIVE 2025 in Denver
closing party 2023

WSWA Announces Keynote by Deputy FBI Director Paul Abbate and Additional Programming Focused on Combating Retail Theft

Wine & Spirits Wholesalers of America (WSWA) today announced a powerful programming focus at 2024 Access LIVE, the association’s annual industry event to be held in Las Vegas next month. A closing night keynote from Deputy Director of the Federal Bureau of Investigation (FBI) Paul Abbate and opening night panel discussion featuring experts from all three tiers of the beverage alcohol industry will focus on one of the biggest challenges currently facing all three industry tiers: retail theft.

View WSWA Announces Keynote by Deputy FBI Director Paul Abbate and Additional Programming Focused on Combating Retail Theft